Toyota Prius: Green conspiracy “in the THEKEY.TO fair in Berlin
|
Is the fourth year of 20 to 22 January in the federal capital, the international fair THEKEY.TO instead, the world’s leading event for green fashion and sustainable lifestyle products. Suitable to this, the visitors to the fuel consumption and low-emission Toyota Prius as a shuttle vehicle use. This year’s event under the motto: “CONSPIRACY”. “As we gather, we create presence. In this sense THEKEY.TO conspiratorial meeting place for like-minded people and be a for those who still are,” said the organizers of the fungal THEKEY.TO Frans Prins and Gereon van der Grinten of Green Affairs. Patron of the event is also, as in previous years, Renate Künast.
Toyota is also the fourth time the shuttle service from six hybrid vehicles for this event. The Prius fits perfectly into the concept of the event, for not only the featured products are “green”, the whole show it is. Thus, the exhibition design creative and sustainable at the same time, the furniture is made from 100 percent recycled materials and the organic catering is first class. Special guest of honor this year THEKEY.TO CONSPIRACY is the model Summer Rayne Oakes, with its green vision and your expertise on sustainability issues. As co-founder and CEO, it is your internet platform Source4Style a workshop to introduce in the first B2B online marketplace for sustainable procurement in the fashion industry.
Since the 1990s, Toyota sees its main challenge is to make mobility as environmentally friendly. Only with sustainable mobility and alternative drives, it will be possible for the customers and the environment in harmony to bring the needs. The hybrid drive is at the center of development and uses in Prius , Toyota since 1997 in producing the series, the third generation from 3.9 liters per hundred kilometers, with 89 g / km CO2 emission. 2010 was done with the Auris hybrid of entry into the compact class and other hybrid models will follow in the coming years. Worldwide have been already three million hybrid vehicles sold short. But the trend is for other alternative drive more also: How the U.S. is currently in a large-scale field trial with 100 fuel-cell hybrid vehicles and a small electric car is already in the planning .
