Ford Focus 2011: market launch is imminent
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In the spring of 2011 will start the third, from A to Z newly developed generation of Ford Focus by in Germany. With athletic and sleek design, an exemplary plurality of equally advanced as affordable comfort and security, with exemplary fuel-efficient engines and an excellent driving dynamics, with the new model is once again in its segment, the standards, it builds on the success story of this series. The new Ford Focus comes in three body styles to choose from: a sporty 5-door hatchback with, as an elegant four-door notchback and as a practical and chic 5-door wagon, which carries the name traditionally re tournament.
Since 1998, when the first generation Ford Focus replaced the Escort, rolled more than ten million copies of this series from the tape. Since then they have the reputation of these compact mid-range models shaped to be extremely agile driving, but also extremely versatile, comfortable and safe cars that provide customers with product benefits in the sum of its unique value. The new Ford Focus now seamlessly builds on this tradition. It has been developed as a world car and is simultaneously in Europe and the U.S. market. whose management was in the hands of the Group’s competence center for small and compact cars in Cologne Merkenich – - For his development, Ford has mobilized its global development resources.
Stephen T. Odell, Chairman and CEO Ford of Europe:
“The new Ford Focus is the best proof that our product strategy, One Ford rises’. It combines all the strengths of the Ford Motor Company itself. Thanks to our heavy investment in the development of new vehicle architecture for the C-segment, we are now able to offer in the fortunate position to offer our customers in Europe and other continents a range as advanced as attractively priced models in terms of quality, fuel Efficiency, security and intelligence expectations by far. ”
In Germany developed for worldwide use
At least Ten different model lines and variants should on new for world market conceptioned C segment architecture based already delivers 2012 basis for up to two million vehicles per year. Now the next, third generation of the Ford Focus stands clearly in focus. Ford will offer it globally in over 120 countries with a common-part rate of 80 percent. The production is currently running on both sides of the Atlantic in the works of Saarlouis, and Michigan (USA). The European production closes in mid-2011, the Russian site in St. Petersburg with one, four and five-door to find Ford Focus-produced versions. Early 2012 following the Chinese Chongqing plant, which will supply the Asia-Pacific region.
“A year ago, we communicated our vision of a completely new generation of vehicles from the C-segment based on a common set up for worldwide use-designed architecture” looks, Derrick Kuzak, group vice-president of Global Product Development at Ford Motor Company back. “The new compact family
C-MAX and C-MAX Grand is just a few weeks available in Europe. With the new Ford Focus, we supply the next evidence of the possibilities our continent offers a coordinated multidisciplinary approach to transform the world, the core elements of our product offering to a whole new, much higher level. ”
Inspiring, particularly sophisticated aerodynamic design
With its sporty and dynamic appearance to present all three body version of the new Ford Focus, the next evolution of the much vaunted “kinetic design” philosophy Ford It is one of the essential building blocks of the great success that the brand with its latest range of vehicles from the small cars segment and comprises class celebrates. While creating the distinctive front end, the dynamic profile and a dramatic increase in belt particularly athletic performanceThat emits even at first glance, a clear signal that even with the Ford Focus of the third generation prepares to drive a lot of fun. In fact, the new model is again more powerful than its predecessor on the wheels. One feature that stress the body size, with a height of 148.4 centimeters, it is 16 millimeters thinner than the more recent series, thanks to a width of 1.823 m without a mirror by 1.6 inches narrower and longer with 4.358 meters of 21 mm. Simultaneously wheelbase climbed eight millimeters toward 2.648 meters. (Flow all dimensions and saloon)
Attractively designed, highly functional interior
The sporting impression created by the design of the body finds its complement in the distinctive design of the interior. The most striking feature is the reminiscent of a modern cockpit instrument panel, including the center console, which was aimed at the driver and thus provides easy access to all essential controls. Speaking of operation: The new Ford Focus will benefit from the latest generation of the HMI system (Human Machine Interface). It allows the control of all major vehicle functions on two screens – one is located centrally in the instrument panel, the other at the top of the center console. They are controlled respectively by 4-way rocker switches including middle selection key, which are incorporated intuitively into the steering wheel spokes.
The high, practical functionality is in the interior of the new Ford Focus hand in hand with a better build quality. Particularly clearly blogs the example the dashboard. You characterized partly by very contactless friendly Softtouch and falls other to through his elegantly curved contours. The high quality materials that are installed in the interior of the new Ford Focus to emphasize the impression of a premium vehicle to be on the road.
Smart technologies enhance safety and increase the practicality
The new, global orientation of the model program in the C-segment Ford made large quantity benefits. They are the prerequisite to now be able to offer in the compact class means that the-art comfort and safety features at an attractive price, and so far more expensive cars were reserved. The investment in these technologies also means that the new Ford Focus in this regard in its competitive environment, takes the top position.
Among the key innovations of the next Ford Focus is one such as the new Low Speed Safety System, which for the first time ever available in a model of Ford. Added GETTING meaningful driver assistance systems such as parking assistants (Active Park Assist), Lane Keeping Assist with lane-warning (Lane Departure Warning, Lane Keeping Aid), traffic sign recognition system (Traffic Sign Recognition), automatic high-beam assistant (Auto High Beam), fatigue Warner (Driver Alert), outside mirrors with blind spot assistant (Blind Spot Information System) and the adaptive cruise control with Collision Warning (Adaptive Cruise Control).
In terms of passive safety benefits to occupants of the new Ford Focus further enhanced by a generation of airbag restraint systems and for an extremely rigid body structure – it has the highest proportion of high-strength steels, which was ever built into a Ford. At the same time convinced the body with significant weight savings, despite further improved crash performance, the generally higher level of security and extensive standard equipment of launching the new model is no longer kilograms lighter than its predecessor.
Ride quality to previously unattained levels
With presenting the first Ford Focus 1998 sat this model sets standards of driving dynamics and agility in compact class. combine with handling characteristics, exceptional steering precision and immediate feedback from the road with a significantly improved ride comfort and remarkable refinement – now the third generation of this successful model, the bar to a new height is set.
A new and important element for the vehicle dynamics is the so-called “Torque Vectoring Control” system. The new feature comes standard on all versions of the new Ford Focus used. This active dynamics control regulates electronically allocating torque between driven front wheels through targeted Bremseingiff. Effect is undesirable under-or oversteer in cornering situations is reduced and improves traction as well as the turn-in.
At the same time, engineers at Ford and the ultra-modern chassis design of the previous models in many details and further refined as the design of the sword-arm multilink rear suspension optimized, as the semi-isolated chassis under the front axle. Particularly positive impacts from the ground up developed electric power steering system EPAS (Electric Power Steering Assist) on the agility of the third-generation Ford Focus.
Convincing Performance on the one hand, good economy on the other hand
The outstanding driving qualities of the new Ford Focus will be united by an ultra-modern engine line, the special performance with remarkably low consumption and carbon dioxide emissions, spurred further. The engine range includes the groundbreaking Ford EcoBoost gasoline direct-injection turbocharged 1.6-liter displacement, as well as a selection of further refined Duratorq TDCi turbo diesel engines with common rail technology. For these four-cylinder is the same way: Compared to the previous models, they are characterized by significantly reduced fuel consumption.
Ford ECOneticTechnology: Significant CO2Savings
About the highly efficient petrol and diesel engines out of the new Ford Focus is waiting with intelligent technologies under the label “Ford Econetic Technology”. They also have a significant effect on the reduction of fuel consumption and exhaust emissions. These include, for example, include the automated start-stop system, which ranks first in the Ford Focus for all versions with 1.6-liter EcoBoost and Duratorq TDCi engines as standard equipment. Effect: a CO2Emissions that could be lowered for example, the diesel models up to 109 g / km.
Ford Focus – the story of a world success
More than ten million copies of the Ford Focus found worldwide since the introduction of this series in 1998, a buyer, the family of models has proven in many markets as a seller. The first two generations were in Germany and Spain as well as from the band in the U.S., Mexico, China, Taiwan, Russia, the Philippines, Vietnam and South Africa. With the introduction of the new model, the company now proposes a new chapter in the history of the Ford Focus. For the first time this car is based on a common architecture that was developed under a global perspective – that in view of more than 120 markets in which the new Ford Focus in future will be offered in nearly identical form.
“We have the presentation of the new Ford Focus forward with great anticipation, because this model is designed to look back on a remarkable tradition in Europe,” said Stephen T. Odell. “Convincing with its mix of dynamic design, unparalleled driving experience, unmatched technological diversity and impressive fuel consumption economy is the Ford Focus is not only the loyal fans of our brand by itself, but also inspire a new generation of customers.”
