Jan 23, 2011
Chevrolet , the leading global brand of General Motors is, their market entry into South Korea known. At the same time, GM Daewoo of Korea is the end of first quarter 2011, GM renamed Co.. “We are very good for introducing one of the most iconic brands in South Korea set up, “said Mike Arcamone, President and CEO of GM Daewoo. Previous market studies by GM indicate a high level of customer acceptance of the Chevrolet brand in South Korea .
“By entering the market we can now compete in completely new segments and our customers more choice than before ever offer. Admission offers us excellent growth opportunities and secure the future for our company , our employees and our dealers. ”
With the introduction of eight new vehicles in South Korea this year, General Motors launched its most ambitious model offensive. The product portfolio includes the Chevrolet Camaro, the Orlando, the Aveo and the Captiva.
“With this profound change, we are pursuing several goals. These include the increase in our local sales and market share, generate additional revenue, strengthening our customer relationships, creating new jobs and expanding our presence in Korea. ”
The South Korean divisions of General Motors since 2004, taking a key role in the development, design and manufacture new miniature, small and compact cars for the world market.
Chevrolet, with annual sales of more than four million vehicles in over 130 countries, the leading brand of General Motors. In relation to the sale Chevrolet is the world’s fourth largest car brand and is among the fastest growing brands in the world.
After the re-introduction in Europe 2005 Chevrolet was the end of 2008 its sales doubled to more than 500,000 vehicles. 2010 were sold in Europe 477 194 vehicles, representing a market share of 2.5 percent. Chevrolet has a European distribution network with 2,700 dealers and service stations. The current product range includes the city car Spark, Aveo small car, the Cruze compact sedan, the SUV Captiva and the legendary sports car Corvette.
2011 expanded Chevrolet its vehicle range with s seven chronological vehicles: the new family van Orlando, the new Captiva, the Corvette Grand Sport Coupe, the new Aveo as a 4-door and 5-door model, the Cruze as a 5-door model, the Camaro as a coupe and Cabriolet, and the award-winning Chevrolet Volt, an extended-range electric vehicle.
The biggest markets for Chevrolet in Europe are Russia, Italy, Germany, Spain, France and Turkey. Founded in 1911 by Swiss immigrants in America, Louis Chevrolet, the brand is celebrating its centenary.